BREAKING: IBM clarifies exit rumours, announces new Africa model

Global technology giant IBM has responded to speculation about its potential exit from Nigeria, stating that it will transition to an “alternative operating model” in select African countries.

Under this new structure, the American multinational said it will no longer directly handle local sales and market operations but will instead rely on MIBB, a subsidiary of the Midis Group, to manage its business in 36 African countries.

In an exclusive statement to The PUNCH on Wednesday, IBM emphasised that the shift is part of a broader strategy aimed at enhancing customer experiences and empowering local partners.

The company said MIBB would be responsible for marketing and selling IBM products and services across multiple countries in the region.

However, it did not indicate if Nigeria would be part of those African countries.

Earlier media reports had emerged, indicating that IBM had ceased operations in Nigeria, triggering speculation about the company’s long-term future in the country.

“IBM is partnering with MIBB to launch an alternative operating model in select parts of Africa starting April 1, 2025.

“Through this new model, IBM will operate in certain African countries through MIBB to empower partners to accelerate client innovation with IBM products and services,” the company stated.

MIBB, which is part of the Midis Group, has over 50 years of experience in IT distribution and operates in over 70 countries with 170 affiliates across the Middle East, Central and Eastern Europe, and Africa.

IBM highlighted MIBB’s deep knowledge of the African market and ability to scale operations as reasons for selecting it as a regional partner.