
Business
August 19, 2025 by Kelvin Osa Okunbor

Finchglow Holidays and Ethiopian Airlines have unveiled a strategic partnership to broaden travel opportunities to the Horn of Africa country.
The pact is part of plans to redefine the travel landscape on the continent by strengthening the growth and competitiveness of Africa’s aviation ecosystem as well as consolidate a window of opportunities to stimulate tourism flows and boost trade relations.
Through the collaboration, Nigerian travellers can now enjoy a rich selection of expertly curated tour packages that celebrate Ethiopia’s cultural heritage, breathtaking landscapes, and vibrant cities all paired with the added convenience of in-country visa facilitation.
The partnership, the organisations said, aims to deepen aviation and tourism links between Nigeria and Ethiopia, stimulate tourism flows, boost trade opportunities, and strengthen bilateral economic relations between the two nations.
Speaking on this exciting development, Head of Business, Finchglow Holidays, Oluwaseun Afolabi, said: “Nigerians are now looking for hidden gems, moving away from the regular travel destinations, and Ethiopia offers some of the most captivating yet underexplored experiences on the continent.
“Through this partnership, we are not only opening doors to these hidden tourist treasures but also fostering deeper cultural exchange between Nigeria and Ethiopia.
“By offering thoughtfully curated tour packages alongside streamlined visa processing, we are removing barriers, enhancing access, and showcasing Ethiopia’s rich cultural heritage and diverse tourism to the Nigerian market.”
Firiehiwot Mekonnen, Area Manager, Ethiopian Airlines, stated that “Nigeria is one of our most important markets in Africa, and this collaboration with Finchglow Holidays will further strengthen that relationship.
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According to her, the airline wants travellers to truly experience Ethiopia, not just as a quick stopover or a night’s stay, but as a destination worth exploring in depth.
“From our UNESCO heritage sites to breathtaking landscapes, Ethiopia offers a rich culture and remarkable attractions that deserve time and immersion. The Ethiopian government is also deeply committed to sustainability, investing in eco-friendly lodges and responsible tourism infrastructure.
We’ve signed two MOUs: one with Ethiopian Holidays as the DMC for Finchglow Holidays to provide packages, land excursions, and flights; and another between Ethiopia and Finchglow Holidays to make the visa process easier.”
Emphasising the broader industry impact, Group Managing Director, Finchglow Holdings, Bankole Bernard, stated that “This partnership solidifies Finchglow Holidays’ position as Nigeria’s leading tour operator and reflects our unwavering commitment to driving innovation in the travel and tourism sector. By joining forces with Ethiopian Holidays, we are delivering fresh, world-class experiences to our clients while contributing meaningfully to the growth and competitiveness of Africa’s aviation ecosystem.
“This strategic alliance between Finchglow Holidays and Ethiopian Airlines indicates a bold step toward redefining African travel. By pairing world-class tour operations with seamless visa facilitation, the two brands are not only opening Ethiopia’s doors wider to Nigerian travellers but also setting a precedent for how African destinations can be marketed, accessed, and experienced.”