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1 day ago
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Consumer Watch
August 31, 2025 by Our Reporter
•From left: Stanley Emmanuel, Head of Sales & Business Development, Zabira Technologies; Abisola Alade, Head of Customer Support, Zabira Technologies; Isaac John, Founder & CEO, Zabira Technologies; and Ike Ekemah, Head of Marketing & Communications, Zabira Technologies, during the media roundtable organised to announce the company's rebrand in Lagos ...recently.
Zabira Technologies, a leading digital assets exchange and financial services provider, has announced a major brand relaunch in celebration of its sixth anniversary.
The refreshed identity positions Zabira as ‘The People’s Wallet’, and Africa’s trusted digital asset hub, offering a secure, fast, and seamless platform for crypto exchange, gift card trading, bill payments, and more.
Speaking during a Press Conference in Lagos, Isaac John, CEO and Founder of Zabira Technologies which was founded in 2019 as a simple wallet solution, explained that Zabira had evolved into a comprehensive digital payments and asset exchange platform, enabling individuals and businesses to seamlessly acquire, store, swap, and grow their digital assets.
He noted that the rebrand underscores a renewed commitment to clarity, trust, and accessibility, aligning with the company’s mission to become Africa’s most reliable digital asset hub.
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Today, Zabira is expanding its reach across crypto exchange, gift card trading, and bill payments, while staying anchored on our core values captured in the acronym S.P.A.R.K.—Security, where we ensure compliance and safety in every transaction; People, by putting users and our team at the center of everything; Agility, by constantly innovating to deliver fast and seamless solutions; Reliability, through consistent and dependable service; and Knowledge, which empowers us to lead with expertise in digital finance,” said Isaac John.
“Evolving into The People’s Wallet, Zabira now prioritizes safety, user experience, and financial empowerment. We are positioning ourselves as a reliable and inclusive financial companion for Africans”, noted the CEO.
Commenting on the rebrand, Ike Ekemah, Head of Marketing & Communications, added: “With this new identity, we are making crypto and digital payments more accessible for everyday Africans. Zabira is redefining how people interact with digital assets, offering everything from seamless crypto exchanges and competitive gift card trading to utility bill payments and cross-border transfers.
We provide a one-stop platform for secure, efficient, and hassle-free transactions.”
Speaking further, Mr. Ekemah said “we recognize that fintech is not just about technology it’s about people. Every payment made, every transaction completed and every wallet balance checked represents someone’s livelihood, their trust and their financial journey”.
“Guided by innovation and a user-first philosophy, Zabira empowers Africans to take control of their financial journey anytime, anywhere. Whether stepping into crypto for the first time or seeking smarter, faster, and more reliable ways to transact, Zabira brings speed, security, and simplicity to every interaction”.
Addressing challenges and opportunities, Stanley Emmanuel, Head Sales and Business Development of the Tech company, while acknowledging that growth is not without challenges said that many Users struggle to understand the difference between gross income and take home pay or how financial tools like Zabira can help them stretch their income further, “This is where our customer initiatives, content and community engagement come in.
On competition from other brands, Mr. Emmanuel said that the Fintech space is crowded “but we see this as an opportunity. Our difference is in speed, security, and trust anchored in our SPARK values.
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