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Entertainment
September 5, 2025 by Gbenga Bada
As Globacom celebrates 22 years of existence in Nigeria, the telco has rolled out drums to equally celebrate innovation, cultural impact, and empowerment.
Since its inception in 2003, Glo has not only transformed communication but has also become a cultural powerhouse, fueling entertainment, nurturing talent, and shaping the global perception of African creativity.
From the very beginning, Globacom understood that entertainment is more than amusement, rather, an engine for culture, identity, and economic growth. This vision drove Glo to invest heavily in Nigeria’s entertainment ecosystem by partnering with Nollywood and Afrobeats icons, while making it a core pillar of the brand’s identity.
Glo turned brand endorsements into cultural revolutions by making screen legends such as Funke Akindele, Odunlade Adekola, Kanayo O. Kanayo, Ini Edo, Rita Dominic, Ali Nuhu, Mama Gee, Richard Mofe-Damijo as well as Ghanaian screen legends like Jackie Appiah, Nadia Buhari, Van Vicker, and Juliet Ibrahim brand ambassadors.
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The brand amplified Nollywood’s influence and gave Nigerian actors a global spotlight while declaring excellence that elevated the entire industry.
In the music space, Glo’s impact has been even more profound. Over the past two decades, the brand has collaborated with some of Africa’s biggest stars, including Asake, Chike, Kizz Daniel, PSquare, D’Banj, Wizkid, Flavour N’abania, Timaya, Olamide, Phyno, M.I Abaga, Olamide, King Sunny Ade, Wande Coal, Di’Ja, Yemi Alade, Reekado Banks, Korede Bello, and Sunny Neji. Alongside these music icons, Glo has worked with leading comedians such as Bovi, Basketmouth, Gbenga Adeyinka 1st and Gordons to keep millions entertained. These partnerships did more than promote Glo—they promoted African culture, contributing significantly to the global rise of Afrobeats and African entertainment as a whole.
Globacom also created unforgettable experiences through its iconic entertainment shows, including Glo Mega Music Tour, Glo Laffta Fest, and Glo Campus Storm, which brought Africa’s biggest stars closer to fans. These were not just shows but platforms that connected talents to opportunities and redefined live entertainment in Africa. Reality TV became another tool for empowerment, with groundbreaking shows like ‘Dance with Peter,’ ‘Glo Naija Sings,’ and the African edition of ‘X Factor,’ which not only entertained audiences but also gave unknown talents the chance to become household names.
Globacom has also demonstrated its commitment to cultural heritage through the sponsorship of some of Nigeria’s most iconic traditional festivals, such as the Ojude Oba Festival in Ijebu-Ode and the Ofala Festival in Anambra. These festivals celebrate history, tradition, and community pride, and Glo’s sponsorship has elevated them to global platforms, drawing tourists, creating jobs, and promoting Nigeria’s cultural identity. Through these initiatives, Glo continues to connect modern technology with deep-rooted traditions, proving that progress and culture can thrive together.
English (US)