Marketing agency harps on uniqueness

August 4, 2025 by Chikodi Okereocha

Chief Executive Officer, Watermark & Victoria, Victoria Adewumi, has reaffirmed the firm’s commitment to pushing the boundaries of what is possible with experiential marketing for global brands seeking authentic connection with local consumers and sub-cultures.

She spoke at the 2025 Experiential Marketers Association of Nigeria (EXMAN) Awards held at the Balmoral Convention Centre, Lagos, recently, where Watermark & Victoria clinched nine awards to reaffirm its position as a new creative force in experiential marketing.

At the event, which gathered the nation’s leading experiential marketing professionals under the theme “Building Bridges, Strengthening Bonds.”

, Watermark & Victoria swept the stage with nine trophies, including the prestigious Grand Prix, the top honour of the night.

More than 100 entries were judged by a panel of industry veterans, but it was Watermark & Victoria’s standout campaigns that earned the evening’s loudest applause. And among its wins were accolades for Best Consumer Activation, Best B2B Event, Best Trade Activation, and Best Use of Technology.

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Thanks to cutting-edge work delivered for clients like Jameson, Martell, Nivea, and NBC. “These awards are a testament to our vision that purposeful storytelling can spark lasting connections between brands and the audiences they serve,” the CEO said.

More than an agency—a movement in the making–what truly sets Watermark & Victoria apart isn’t just the number of awards, but how the agency thinks and creates.

For instance, at a time when much of the industry is fixated on metrics and mechanical activations, Watermark & Victoria is tapping into the power of culture to create powerful stories that ignite stronger bonds between brands and the people that matter to them.

From brand immersions to cultural activations, the agency designs campaigns not as isolated experiences, but as cultural moments that ignite authentic connections between brands & consumers.

That way, it delivers business results with lasting impact, ensuring that from incubation of ideas to execution, the agency embeds the brands they work with into the heart of culture and brings their unique story to life.

“At the start of every project, the mission is clear: We want to create work that lives in culture—not just in a campaign calendar,” Adewumi said.

Watermark & Victoria blends technology, experience design, and dynamic storytelling to create brand experiences that not only excite audiences but convert them into loyal brand advocates.

Their approach leaves a clear imprint, crafting cultural moments that resonate long after the lights go down.