Music, comedy as Beauty in the Motherland 2025 amplifies African beauty globally

September 6, 2025 by Sam Anokam

The third edition of Beauty in the Motherland, Africa’s  largest beauty event, is set to take place at the Eko Hotel Convention Centre in Lagos, Nigeria, from September 30 to October 2, 2025.

This annual showcase unites industry thought leaders, emerging entrepreneurs, and aspiring business owners to share insights, build partnerships, and engage in business -to-business networking.

Unlike traditional exhibitions, Beauty in the Motherland 2025 will focus on knowledge exchange, collaboration, and industry growth.

Part of the highlights would feature music, comedy and other forms of entertainment to spice the show.

Panel sessions will address key topics such as global expansion, customer engagement, brand perception, and sustainable business strategies. The goal is not only to showcase products but also to foster long-term relationships between brands, investors, and retailers.

The second edition, held in 2024, welcomed over 10,000 attendees over three days, excluding exhibitors, investors, and speakers. This year, organizers project over 35,000 participants in attendance, including business experts and beauty enthusiasts from across Africa and beyond.

Read Also: Church drama participation shaped my acting career – Bucci Franklin

Key speakers include Adeola Diadem of Beauty by AD; Adefunke of BeautybyAdefunkee; Dabota Lawson of Dabota Cosmetics; and Beatrice Eneh of Nectar Beauty Hub, alongside many other pioneers of African beauty. Exhibiting brands such as Amari Scalp Care, Adefunkee, Dr. Purejoie Skincare, Modara Naturals, Jaga Beauty, Curls and Tresses amongst others will also be on display.

To further empower entrepreneurs, the event will offer cash prizes, grants, and sponsorship opportunities. Selected businesses will also gain mentorship from established industry leaders; this strategy is designed to help small brands scale into international markets.

The voice of African beauty is powerful and limitless, Beauty in the Motherland 2025 is about ensuring that voice is heard globally, and that African entrepreneurs have the tools, platforms, and visibility to lead.

With its mission to amplify African creativity, foster collaboration, and spotlight the continent’s entrepreneurial spirit,

Beauty in the Motherland 2025 promises to be more than an event, it is a movement that places Africa at the heart of the global beauty conversation.

Abuja doctor reveals a unique way to permanently cure weak erection, small and shameful manhood, and infertility issues without side effects within a short period. Click now to see!!

Professionals in Nigeria can now earn US Dollars Monthly ($25,000 to $45,000) from Civil and Public Servants, IT Professionals, Doctors, Engineers, Senior Bankers, Entrepreneurs, Military Personnel, Lawyers, Finance experts and others. You can now confidently earn in US Dollars while in Nigeria. Click here to start.

Lagos Based Researcher; Discovers A Secret Method To Permanently Increase Small Penis Size, Cure Weak Erection, Treat Premature Ejaculation, Improve Low Libido, Correct Sex Fatigue, Enhance Performance, And Solve All Kinds Of Sexual Problems. Click Here Now...To See How!!!